Internet Reputation Management

A new word has popped up in the lexicon of the internet: ungoogleable. According to the Urban Dictionary, it is a word, phrase, name, person, place, or thing that is unable to be found on Google, or other search engines. With the immense popularity of internet blogs, message boards, consumer sites, social networking sites, it is increasingly difficult to be 'ungoogleable.' In fact, all it really takes it one mention of your name before you are certifiably googleable. While this may be unappealing for some private citizens, it is good news for businesses. When someone searches for your business, you want search engines to generate a lot of hits. It takes some work on internet reputation management to ensure that those results are positive and will help your company succeed.

While there are many aspects involved in internet reputation, there are two main strategies that you will want to employ: monitoring and optimization. Here's a quick look at each:

Monitoring your online reputation can save you from having little problems become big ones. Because this is such an important issue there are many online monitoring sites available to help you keep track of your internet reputation, from free services like Google Alerts and Technorait to for-fee sites like Trackur. Should you notice a problem, you can catch it and respond before it balloons.

Optimization is another great internet reputation management tool. This means going through existing content and optimizing it for keywords placement and density. Also adding new content that is optimized is beneficial. Both will help you improve your search engine rankings. When someone searches for you or your company, they should find a host of positive sites - you can do this with your own blogs, domains, sub domains, profiles, and more.

Being ungoogleable is not a quality that your business can afford, nor is it likely. The best course of action is to improve the chances that people searching for your site access the best and most positive online content about you.

Get started with your internet reputation management campaign today by contact us.